Privacy — Past Life Reading

1. Introduction

My Past Life ("we," "us," "our," or "Company") operates the mypastlife.co website and related services (collectively, the "Service"). We are committed to protecting your privacy and ensuring you have a positive experience on our platform. This Privacy Policy explains our practices regarding the collection, use, disclosure, and protection of your information.

Please read this Privacy Policy carefully. By accessing and using our Service, you acknowledge that you have read, understood, and agree to be bound by all the terms outlined in this policy.

2. Information We Collect

2.1 Information You Provide Directly

Account Registration: When you create an account, we collect your name, email address, password, date of birth, and any biographical information you choose to provide.
Service Utilization: Information related to your use of our past life reading services, including preferences, questions submitted, and readings requested.
Payment Information: When you purchase services, we collect billing name, address, email, and payment method details. Payment processing is handled by third-party payment processors; we do not directly store full credit card information.
Communication Data: Messages, inquiries, feedback, and correspondence you send to our support team.
Profile Content: Any photographs, biographical details, or personal information you voluntarily include in your user profile.

2.2 Information Collected Automatically

Device Information: Device type, operating system, unique device identifiers, mobile network information, and device settings.
Log Data: IP address, browser type and version, pages visited, time and date stamps, referring URLs, and click-through patterns.
Usage Analytics: Information about how you interact with the Service, including features accessed, session duration, and user behavior patterns.
Location Data: General geographic location derived from IP address (we do not collect precise GPS coordinates without explicit consent).
Cookies and Similar Technologies: See Section 5 for detailed information about our use of cookies and tracking technologies.

2.3 Information from Third Parties

Social Media Platforms: If you authorize integration with social media accounts, we may receive publicly available profile information.
Payment Processors: Transaction confirmation data and verification information.
Analytics Providers: Aggregated usage and performance data.
Marketing Partners: Limited data to facilitate promotional activities you have opted into.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Provision and Management

Creating and maintaining your account
Delivering personalized past life reading services
Processing transactions and sending transaction confirmations
Providing customer support and responding to inquiries
Customizing your user experience and service preferences

3.2 Communication

Sending service-related announcements and updates
Responding to customer inquiries and support requests
Sending newsletters and promotional materials (with your consent)
Notifying you of changes to our terms or policies

3.3 Analytics and Improvement

Analyzing user behavior and engagement patterns
Monitoring service performance and technical issues
Developing new features and improving existing functionality
Conducting research and generating aggregate statistical data

3.4 Security and Compliance

Detecting, investigating, and preventing fraudulent or illegal activities
Protecting the rights, property, and safety of the Company and our users
Enforcing our Terms of Service and other agreements
Complying with legal obligations and regulatory requirements

3.5 Marketing and Personalization

Sending targeted marketing communications (where permitted by law)
Personalizing content based on your interests and preferences
Conducting promotional campaigns and contests

4. How We Share Your Information

4.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

Payment processors and financial institutions
Cloud storage and hosting providers
Email and communication platforms
Analytics providers
Customer support software providers

These service providers are contractually bound to use your information only as necessary to provide services to us and are required to maintain the confidentiality and security of your data.

4.2 Legal Requirements and Protection

We may disclose your information when required by law or when we believe in good faith that disclosure is necessary to:

Comply with applicable laws, regulations, or court orders
Respond to lawful requests from government authorities
Protect the security or integrity of our Service
Defend against legal claims or protect our rights
Protect the health, safety, or property of our users or the public

4.3 Business Transfers

If the Company is involved in a merger, acquisition, bankruptcy, dissolution, restructuring, or similar transaction or proceeding, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4.4 User-Initiated Sharing

You may choose to share certain information through our Service, such as in community features or when publishing testimonials. Any information you voluntarily disclose in public areas is not protected by this Privacy Policy.

4.5 Aggregate and De-Identified Data

We may share aggregate or de-identified information that cannot reasonably identify you with third parties for marketing, analytics, research, and other purposes without restriction.

4.6 No Sale of Personal Information

We do not sell, rent, or lease your personal information to third parties for their direct marketing purposes without your explicit consent.

5. Cookies and Similar Technologies

5.1 What Are Cookies?

Cookies are small text files stored on your device that help us remember you and enhance your experience. We use both session-based and persistent cookies.

5.2 Types of Cookies We Use

Essential Cookies: Required for basic functionality, authentication, and security.
Performance Cookies: Help us analyze how users interact with the Service to improve performance.
Functional Cookies: Remember your preferences and enable personalized features.
Marketing Cookies: Track your activity for targeted advertising and marketing purposes.

5.3 Third-Party Cookies

We may allow third-party partners, including Google Analytics, social media platforms, and advertising networks, to place cookies on your device. These third parties have their own privacy policies governing their use of cookies.

5.4 Cookie Consent and Management

Upon your first visit, we display a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customize your preferences. You may also control cookies through your browser settings, though this may affect the functionality of our Service. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

5.5 Tracking Technologies

In addition to cookies, we use web beacons, pixels, and similar tracking technologies to monitor usage patterns, measure campaign effectiveness, and improve user experience.

6. Your Privacy Rights and Choices

6.1 Access and Portability

You have the right to request access to the personal information we hold about you and to receive a copy of your data in a structured, commonly used, and machine-readable format.

6.2 Correction and Updates

You may request correction of inaccurate or incomplete information by accessing your account settings or contacting our privacy team.

6.3 Deletion and Right to Be Forgotten

You may request deletion of your personal information, subject to certain exceptions (such as when we are required to retain data for legal compliance). Please note that some information may be retained in anonymized form.

6.4 Opt-Out of Marketing Communications

You may opt out of receiving promotional emails by clicking the "unsubscribe" link in any marketing email or by adjusting your notification preferences in your account settings. Even if you opt out of marketing communications, we will continue to send transactional and service-related messages.

6.5 Do Not Track Signals

Some browsers include a "Do Not Track" feature. Our Service does not currently respond to Do Not Track signals; however, you can control tracking through cookie settings and advertising preferences.

6.6 California Consumer Privacy Rights (CCPA)

If you are a California resident, you have the following rights:

Right to know what personal information is collected, used, shared, and sold
Right to delete personal information collected from you
Right to opt-out of the "sale" or "sharing" of your personal information
Right to non-discrimination for exercising your rights

To exercise these rights, please submit a request through the contact information provided in Section 9.

6.7 European General Data Protection Regulation (GDPR)

If you are located in the European Union or United Kingdom, you have the following rights:

Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing
Rights related to automated decision-making and profiling

We process data based on your consent, contractual necessity, or legitimate interests. You may withdraw consent at any time without affecting the lawfulness of prior processing.

6.8 Exercising Your Rights

To exercise any of these rights, please contact us using the information in Section 9. We will respond to verifiable requests within the timeframes required by applicable law (typically 30-45 days). We may require verification of your identity before processing your request.

7. Data Security

7.1 Security Measures

We implement comprehensive administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

SSL/TLS encryption for data transmitted over the internet
Secure authentication protocols and password requirements
Regular security audits and vulnerability assessments
Access controls limiting data access to authorized personnel only
Secure data storage with encrypted databases
Intrusion detection and monitoring systems

7.2 Data Retention

We retain personal information for as long as necessary to provide our services, fulfill the purposes outlined in this policy, and comply with legal obligations. The retention period varies depending on the type of information and the purpose for which we use it. When information is no longer needed, we securely delete or anonymize it.

7.3 Limitations

While we employ industry-standard security measures, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials and notifying us of any unauthorized access.